Our SIRES

GENOA LIVESTOCK

Sire selection is where our Balanced Approach to Performance Hereford Genetics hits the ground.    

Because this process holds the key to bettering the next generation of Genoa Livestock genetics, we are rigorous in our research, invest the time to get it right – and use only proven sires.   There are no casual breeding decisions.   

Great bulls come from exceptional cow families so when selecting either AI or walking sires, the dam is a major consideration.  We sort for specific trait enhancements to build on our foundation of calving ease,  moderate to high weaning/yearling growth and exceeding Hereford breed EPD averages.    

As a result, for the past 12 years, our calf crops have exceeded Hereford breed averages in 14 of the 15 traits monitored by the American Hereford Association, and more importantly, produced sound and successful walking and AI sires  for our customers.           

We always welcome the opportunity to talk with you about your Sire needs. Give Chris Beck (618-367-5397) or Bob Coker (916-539-1987) a call!  


Herd SIRES


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GENOA 6011 BELLE AIR 19073 ET

Registration #: 44011928
DOB: 02/23/2019
Sire: BR Belle Air 6011 
Dam: Genoa Miss 3027 Domino 14003
Semen: $35/Straw | $50/Certificate
To Purchase Semen, Contact: ORIgen Semen Sales (866-867-4436)

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19073 is short marked, moderate and stout. He has well balanced data, striking eye appeal and strong carcass merit. Ranks in the top 5% of the breed for all three indexes. 9073’s maternal sisters are ranch favorites with great udders.


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GENOA 6011 BELLE AIR 19091

Registration #: 44011891
DOB: 02/26/2019
Sire: BR Belle Air 6011 
Dam: Genoa Miss Hometown 10Y 15047
Co-Owned With: 5J's Cattle Co.
Semen: $25/Straw (10 Straw Minimum) | $40/Certificate
To Purchase Semen, Contact: Chris Beck (618-367-5397), Bob Coker (916-539-1987), Jody Standley (919-291-4212), or Kim Prestwood (828-320-7317)

Belle Air son that is unique in his phenotype and genotype. 19091 is moderate, powerful, wide, extremely shapely and correct in his structure, short marked and red to the ground. Actual data and EPDs that read impressive and accurate and can propel the Hereford breed forward; posting a big BW to YW spread and actual MARB of 5.35, ratioing 240% among his contemporaries. His dam, 5047, is the biggest outline, easiest doing donor in the herd and posting production ratios: BW 3@ 94.7, WW 2@ 107, YW 2@ 103, SC 2@ 40.8, FAT 2@ 97.5, REA 4@ 102.8, MARB 4@ 160.


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GENOA 27A HOMETOWN 19263 ET

Registration #: 44096834
DOB: 10/10/2019
Sire: NJW 135U 10Y Hometown 27A
Dam: R&R 6378 Leanne 6003 8003
Semen: $25/Straw | $40/Certificate
To Purchase Semen, Contact: Chris Beck (618-367-5397) or Bob Coker (916-539-1987)

9263 is a dark red, short marked, fully pigmented, heifer bull prospect with growth, carcass and unmatched maternal quality. His EPDs reflect 12 traits in the top 20% of the breed. Flush sisters are making superb cows with awesome udder quality. We are using 9263 as a walking bull in the Spring of 2021 and then offer him in our Fall 2021 Production Sale.


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GENOA YORK Y02 17013

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Registration #: 43781453
DOB: 02/18/2017
Sire: SHF York 19H Y02
Dam: Genoa Miss Hometown 10Y 15063
Semen: $35/straw

This York son has true herd bull potential. Moderate, free moving, big scrotal (40), huge hind quarter, long-spined, massive rib cage and a clean tight sheath . He is dark red to the ground and has good pigment. He is out of a 10Y first calf heifer who has great milk flow and has proven she has a very bright future here at the ranch. Co-owned with Hoffman Herefords and Machado Livestock.


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GENOA'S BONANZA 11051

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Registration #: 43174342
DOB: 02/21/2011
Sire: EF Beef SCHU-LAR Proficient N093
Dam: Hyalite 22S Lass 876
Semen: $25/Straw
To Purchase Semen, Contact: Chris Beck (618-367-5397) or Bob Coker (916-539-1987)

Co-owned with ABS Global & Rausch Herefords, he's our go-to heifer bull. Bonanza brings forth cattle that read with moderation of size, a low-maintenance build and extreme marbling capabilities. He was utilized both in the Olsen and Simplot sire testing programs. We have 20 Bonanza daughters in production.


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CL 1 DOMINO 942G

Registration #: 44010158
DOB: 01/11/2019
Sire: CL 1 Domino 7131E 1ET
Dam: CL 1 Dominette 664D 1ET

This stellar 7131E son has the phenotype and numbers of a great bull! Plenty of muscle from front to back and a solid EPD panel that ranks him in the top 10% or better in 10 traits. His scan data is outstanding and his pedigree carries a ton of maternal excellence!

Jointly owned with Churchill Cattle Co., Stuber Ranch, Van Newkirk Herefords and Cooper Herefords.

For semen package information, contact Chris Beck, Ranch Manager at 618-367-5397 or Bob Coker at 916-539-1987.


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AI Sires - Polled


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JDH AH PROMINENT 21G ET

Registration #: 44014204
DOB: 01/24/2019
Sire: JDH 11B Stud 3134 63E
Dam: JDH AH MS 34X Victor 33Z45C ET

21G was our favorite of the 3 flush brothers that averaged $27,000 at the National Hereford and Delaney sales in 2020. He is moderate framed with powerful rear quarter, tight sheath, smooth shoulder, stout and expressive top line and attractive through his front 1/3. We will use his outcross pedigree to complement our Leader and 10Y females.


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NJW LONG HAUL 36E ET

Registration #: 43829326
DOB: 02/02/2017
Sire: Churchill Sensation 028X
Dam: NJW 79Z 10W Rita 11B

Long Haul is used for his carcass traits, calving ease and time-tested pedigree. His progeny are moderate, bold ribbed, thick, extremely good footed and females should have udder quality second to none. Progeny sired by Long Haul will sell in our 2021 sale.


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BOYD 31Z BLUEPRINT 6153

Registration #: 43764491
DOB: 10/04/2016
Sire: R Leader 6964
Dam: NJW 91H 100W Rita 31Z ET

6153 stems from the same cow family as Long Haul. Sired by Leader who has had as much influence in our program as any bull we’ve used in the last few years. We expect the same from Blueprint’s progeny. Our first Blueprint sons will sell at our 2021 sale.


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JDH VICTOR 719T 33Z ET

Registration #: 43294080
DOB: 02/20/2012
Sire: TH 122 71I Victor 719T
Dam: JDH MS Yankee 11U ET

33Z has a unique advantage – he has proven to be a sire of low birthweight, explosive growth and outstanding eye appeal while maintaining exceptional foot quality, structure and carcass merit. He was enrolled in the National Reference Sire Program. Nine bulls averaged 83 at birth and 705 at weaning in the 2020 born calf crop. Our first sons will sell 2021.


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R LEADER 6964

Registration #: 43500058
DOB: 05/01/2014
Sire: Hyalite On Target 936
Dam: R Miss Revolution 1009

Certainly a multi-trait leader, calving ease prospect bull with lots of hype. Used mainly in our heifer program on our Hometown 10Y daughters. Leader sires true with pattern, pigmentation and body type.


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SNOWSHOE X51 BANNACK Y27 19C

Registration #: 43573757
DOB: 02/13/2015
Sire: KCF Bennett Revolution X51
Dam: Snowshoe 719T Katie Y27

Bannack represents six highly maternal generations.  He has earned Trait Leader recognition for Weaning WT, Yearling WT, Sustained Cow Fertility, all of the carcass traits and indexes.  His offspring are proving his calving ease, maternal and carcass merit.  His first daughters are broody, have sound, level udders and are raising herd bull and replacement female quality calves.


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AI Sires - Horned


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CL 1 DOMINO 710E 1ET

Registration #: 43800218
DOB: 01/07/2017
Sire: CL 1 Domino 215Z
Dam: HH Miss Advance 9119W

710E fits the demands of the beef industry and exhibits the combination of calving ease, performance, maternal and carcass merit. Five bull calves averaged 82 at birth and 706 at weaning in the 2020 born calf crop.


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C CJC BELLE HEIR ET


Registration #: 43889959 
DOB: 01/12/2018
Sire: BR Belle Air 6011
Dam: C CJC 89T Miss Miles 4264 ET

Belle Heir has the extra dark pigment and dark red color that are demanded in today’s industry. He is siring good footed, structurally sound cattle with value added carcass traits - big BW to YW spread. He possesses 14 traits in the top 20% of the breed. We believe is best asset will be his daughters in production. Our first Belle Heir progeny will sell Fall 2021.

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NJW 73S 980 HUTTON 109Z ET

Registration #: 43311893
DOB: 02/24/2012
Sire: CRR Helton 980
Dam: NJW P606 72N Daydream 73S

When we were in search of a horned bull with an outcross pedigree that sired big-bodied, athletic, massively shaped cattle with a great look and highly maternal – it was easy to choose Hutton.


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BR BELLE AIR 6011

Registration #: 43724674
DOB: 02/03/2016
Sire: Bar S LHF 028 240
Dam: BR Belle 4082 ET

Supreme Champion Hereford Bull 2017 NWSS, as a calf. Belle Air is one of the most exciting young sires to hit the Hereford breed. He's full pigmented, red to the ground, outstanding quality and power - all complimented by a superb EPD profile. Multiply-owned and used heavily in our ET program.


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HH ADVANCE 5044C ET

Registration #: 43578992
DOB: 01/03/2015
Sire: CL 1 Domino 215Z
Dam: HH Miss Advance 1072Y ET


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UPS SENSATION 2296 ET

Registration #: 43311175
DOB: 04/11/2012
Sire: Churchill Sensation 028X
Dam: UPS JT Miss Neon 7811 1ET


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Reference Sires


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NJW 73S W18 HOMETOWN 10Y ET

Registration #: 43214853
DOB: 02/03/2011
Sire: SHF Wonder M326 W18 ET
Dam: NJW P606 72N Daydream 73S


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CHURCHILL SENSATION 028X

Registration #: 43092364
DOB: 01/14/2010
Sire: UPS Domino 3027
Dam: Churchill Lady 7202T ET


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MSU TCF REVOLUTION 4R

Registration #: 42593689
DOB: 01/04/2005
Sire: Feltons Legend 242
Dam: MSU TCF Rachael ET 54N


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UPS DOMINO 3027

Registration #: 42426386
DOB: 03/08/2003
Sire: CL 1 Domino 9126J 1ET
Dam: UPS Miss Diamond 1353


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CJH HARLAND 408

Registration #: 42536808
DOB: 01/20/2004
Sire: HH Advance 9005J
Dam: CJH L1 Dominette 0064


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Location


640 Genoa Lane
Minden, NV 89423

Contact Us


info@genoalivestock.com

Office:
775-782-3336 

Bob Coker, Owner: 
916-539-1987

Chris Beck, Ranch Manager: 
618-367-5397

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