Welcome to Genoa Livestock – where Hereford cattle reign supreme and visitors are always welcome!  

Owned by Bob and Carol Coker, the ranch is located in Carson Valley, Nevada, adjacent to the eastern slope of the Sierra Nevada and about an hour’s drive south of Reno.  

It is here at the Genoa Livestock ranch where we develop performance Hereford genetics to meet the needs of today’s commercial and seedstock producers:  cattle that produce efficiently and consistently in a variety of conditions from range to pasture and in temperatures from below zero to over 90 degrees.  

We invite you to browse our website, learn about our program and give us a call with any questions.  

Better yet – come visit!  We “talk Herefords” all day long.