A Balanced Approach to Performance Hereford Genetics
Welcome to Genoa Livestock – where Hereford cattle reign supreme and visitors are always welcome!
Owned by Bob and Carol Coker, the ranch is located in Carson Valley, Nevada, adjacent to the eastern slope of the Sierra Nevada and about an hour’s drive south of Reno.
It is here at the Genoa Livestock ranch where we develop performance Hereford genetics to meet the needs of today’s commercial and seedstock producers: cattle that produce efficiently and consistently in a variety of conditions from range to pasture and in temperatures from below zero to over 90 degrees.
We invite you to browse our website, learn about our program and give us a call with any questions.
Better yet – come visit! We “talk Herefords” all day long.
News & Events
Spring 2022 Calving
It is always a relief when Calving season finally ends – and even more exciting to see the results of last year’s breeding decisions! We introduced 7 new sires* in 2021 and are very pleased with what we are seeing in the Spring 2022 crop. As always, they will be developed here at Genoa Livestock and we will select only the best among them to offer for your consideration in future sales.
*New Sires include: Genesis G16, High Noon, Key West, NJW Fortified, Genoa 19091, Master Plan, Genoa 19263
ANNUAL SALE -
Monday, September 5, 2022
Labor Day - At the Ranch, Minden, NV
Monday, September 5, 2022 | At the Ranch, Minden, NV
Selling 60 Genoa Hereford Bulls, 17 Genoa Hereford Females from the heart of our herd, plus commercial bred heifers.
See our Sale Page to view the Sale Catalog and Videos.