Genoa

Livestock

A Balanced Approach to Performance Hereford Genetics

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Welcome to Genoa Livestock – where Hereford cattle reign supreme and visitors are always welcome!  

Owned by Bob and Carol Coker, the ranch is located in Carson Valley, Nevada, adjacent to the eastern slope of the Sierra Nevada and about an hour’s drive south of Reno.  

It is here at the Genoa Livestock ranch where we develop performance Hereford genetics to meet the needs of today’s commercial and seedstock producers:  cattle that produce efficiently and consistently in a variety of conditions from range to pasture and in temperatures from below zero to over 90 degrees.  

We invite you to browse our website, learn about our program and give us a call with any questions.  

Better yet – come visit!  We “talk Herefords” all day long.   


News & Events


Spring 2021 Calving



As Spring calving comes to a close we are tuckered out, yet gratified to see the results of our breeding efforts:  230 beautiful Hereford calves romping through greening pastures, butting heads and already growing like crazy.  Nothing better.

NOTICE! ANNUAL SALE POSTPONED TO MONDAY SEPTEMBER 20, 2021 !

All sale details and timing for the day remain the same.



Mark your calendar to join us!
Monday, September 20, 2021 | At the Ranch, Minden, NV
Selling 62 Hereford Bulls, 20 Registered Females and 20 Commercial Females.
See our Sale Page for 2021 Sale Videos and Catalog.

About
Us

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UPCOMING
SALES

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OUR 
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Location


640 Genoa Lane
Minden, NV 89423

Contact Us


info@genoalivestock.com

Office:
775-782-3336 

Bob Coker, Owner: 
916-539-1987

Chris Beck, Ranch Manager: 
618-367-5397

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