Our Mission

At Genoa Livestock we are focused squarely on providing top of the breed Hereford genetics that consistently produce results for our customers – and service that keeps them coming back.

Simply put, it’s our mission to provide the best Hereford genetics available in the Western Region.


With these clear priorities, we take a “Balanced approach to Performance Hereford Genetics” targeted on:  

Calving Ease – Low to Moderate Birth Weights
*  Moderate to High Weaning and Yearling Growth
* Top 20% of the Hereford breed for carcass merit and profit indexes

We attain our breeding goals by using the breed’s top performing Sires and our proven Donor Cows in a focused embryo transfer and artificial insemination program.   For 13 consecutive years, Genoa Livestock’s bulls and heifers have ranked higher than the AHA breed average in 14 of 15 measured traits and in the top 20% in all 3 indexes.  

The Operation

We are a registered Hereford seedstock operation currently running 220 spring calving cows and 40 fall calving cows.  All aspects of the breeding to birth cycle are closely monitored here at the ranch.  Qualifying bull calves are transferred to our onsite bull development facility which functions as our operation’s “bull test” – producing sound and fully tested bulls for our Annual Bull & Female Sale – held each year at the ranch on the 2nd Monday in September .  Additionally, we sell bulls and females on private treaty throughout the year and participate in regional Hereford shows and sales, including the National Western in Denver.

The Ranch

Our flood-irrigated ranch of 1100 acres in pasture and hay meadows is located in Western Nevada, at the base of the Sierra Nevada mountains in Carson Valley.  At 5000’ elevation our temperatures can range from -10 winter lows to 95+ summer highs.

If you are ever in our area, we hope you will stop by!


Treat your herd with great care and your customers with complete respect.

Meeting our breeding and customer service objectives requires a closely monitored approach.  Our experienced crew is dedicated to producing an annual calf crop that is healthy and ultimately embodies the traits our customers need.  Toward this end, the entire herd is visually assessed each and every day, selectively culled, fully DNA tested and covered by a complete vaccination and health maintenance protocol throughout their time at Genoa Livestock.  

By knowing our herd so well, we can match our buyer’s needs with just the right bulls and females.  We stand behind our sale animals with a 100% satisfaction guarantee and feel honored when our buyers return year after year.  

AHA recognized breeder


The Gold TPR program was established in 2005 to recognize those breeders who participate in the Association’s Whole Herd Total Performance Records (TPR™) program that was implemented in 2001 to create a more accurate database and to increase the value of Hereford genetics.



640 Genoa Lane
Minden, NV 89423

Contact Us



Bob Coker, Owner: 

Chris Beck, Ranch Manager: 

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