With these clear priorities, we take a “Balanced approach to Performance Hereford Genetics” targeted on:  

*  Calving Ease – Low to Moderate Birth Weights
*  Moderate to High Weaning and Yearling Growth
* Top 20% of the Hereford breed for carcass merit and profit indexes

We attain our breeding goals by using the breed’s top performing Sires and our proven Donor Cows in a focused embryo transfer and artificial insemination program.   For 13 consecutive years, Genoa Livestock’s bulls and heifers have ranked higher than the AHA breed average in 14 of 15 measured traits and in the top 20% in all 3 indexes.  

The Operation

We are a registered Hereford seedstock operation currently running 220 spring calving cows and 40 fall calving cows.  All aspects of the breeding to birth cycle are closely monitored here at the ranch.  Qualifying bull calves are transferred to our onsite bull development facility which functions as our operation’s “bull test” – producing sound and fully tested bulls for our Annual Bull & Female Sale – held each year at the ranch on the 2^nd Monday in September .  Additionally, we sell bulls and females on private treaty throughout the year and participate in regional Hereford shows and sales, including the National Western in Denver.

The Ranch

Our flood-irrigated ranch of 1100 acres in pasture and hay meadows is located in Western Nevada, at the base of the Sierra Nevada mountains in Carson Valley.  At 5000’ elevation our temperatures can range from -10 winter lows to 95+ summer highs.

If you are ever in our area, we hope you will stop by!