Our SIRES

GENOA LIVESTOCK

Sire selection is where our Balanced Approach to Performance Hereford Genetics hits the ground.    

Because this process holds the key to bettering the next generation of Genoa Livestock genetics, we are rigorous in our research, invest the time to get it right – and use only proven sires.   There are no casual breeding decisions.   

Great bulls come from exceptional cow families so when selecting either AI or walking sires, the dam is a major consideration.  We sort for specific trait enhancements to build on our foundation of calving ease,  moderate to high weaning/yearling growth and exceeding Hereford breed EPD averages.    

As a result, for the past 13 years, our calf crops have exceeded Hereford breed averages in 14 of the 15 traits monitored by the American Hereford Association, and more importantly, produced sound and successful walking and AI sires  for our customers.           

We always welcome the opportunity to talk with you about your Sire needs. Give Chris Beck (618-367-5397) or Bob Coker (916-539-1987) a call!  


Herd SIRES


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GENOA 27A HOMETOWN 19263 ET

Registration #: 44096834
DOB: 10/10/2019
Sire: NJW 135U 10Y Hometown 27A
Dam: R&R 6378 Leanne 6003 8003
Co-Owned With: Clif & Sheri Overmier, San Andreas, CA
Semen: $25/Straw | $40/Certificate
To Purchase Semen, Contact: Chris Beck (618-367-5397) or Bob Coker (916-539-1987)

9263 is a dark red, short marked, fully pigmented, heifer bull prospect with growth, carcass and unmatched maternal quality. His EPDs reflect 11 traits in the top 20% of the breed. Flush sisters are making superb cows with awesome udders and 3 of them are leading our program in the donor pen. We used 9263 as a walking bull in Spring 2021 and then sold him in our Fall 2021 Production Sale. Currently 9263 is our go to heifer bull, his calves are born easy and are super vigorous at birth. First sons sell in the fall of 2023.


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GENOA 6011 BELLE AIR 19091

Registration #: 44011891
DOB: 02/26/2019
Sire: BR Belle Air 6011 
Dam: Genoa Miss Hometown 10Y 15047
Co-Owned With: 5J's Cattle Co.
Semen: $35/Straw | $40/Certificate
To Purchase Semen, Contact: Chris Beck (618-367-5397), Bob Coker (916-539-1987), Jody Standley (919-291-4212), or Kim Prestwood (828-320-7317)

Belle Air son that is unique in his phenotype and genotype. 19091 is moderate, powerful, wide, extremely shapely and correct in his structure, short marked and red to the ground. Actual data and EPDs that read impressive and accurate and will propel the Hereford breed forward; posting a big BW to YW spread and actual MARB of 5.35, ratioing 240% among his contemporaries. His dam, 5047, is the biggest outline, easiest doing donor in the herd and posting production ratios: BW 3@ 94.7, WW 2@ 107, YW 2@ 103, SC 2@ 40.8, FAT 2@ 97.5, REA 4@ 102.8, MARB 4@ 160. First 15 calves average Adj. BW 71 lbs.


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GENOA YORK Y02 17013

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Registration #: 43781453
DOB: 02/18/2017
Sire: SHF York 19H Y02
Dam: Genoa Miss Hometown 10Y 15063
Semen: $35/straw Non-Cert

Moderate, free moving, big scrotal (40), huge hind quarter, long-spined, massive rib cage and a clean tight sheath . He is dark red to the ground and has good pigment. He is out of a 10Y first calf heifer who has great milk flow and has proven she has a very bright future here at the ranch. Co-owned with Hoffman Herefords and Machado Livestock.


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GENOA 6011 BELLE AIR 19073 ET

Registration #: 44011928
DOB: 02/23/2019
Sire: BR Belle Air 6011 
Dam: Genoa Miss 3027 Domino 14003
Semen: $35/Straw | $50/Certificate
To Purchase Semen, Contact: ORIgen Semen Sales (866-867-4436)

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Selected for the 2022 National Reference Sire Program by Olsen Ranches.  19073 is short marked, moderate and stout. He has well balanced data, striking eye appeal and strong carcass merit. Ranks in the top 5% of the breed for all three indexes. 9073’s maternal sisters are ranch favorites with great udders. First 55 calves ratios:  BW 97.7%.

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CHURCHILL LONG HAUL 234K ET

Registration #: 44378132
DOB: 01/11/2022
Sire: NJW Long Haul 36E ET
Dam: BR Validated B413 6035 7098
Co-owned with: Churchill Cattle, Sand Rock Ranch and Stephens Herefords
Semen: $40/Straw | $50/Certificate
To Purchase Semen, Contact: Genoa Livestock: Chris Beck: 618-367-5397 or Bob Coker: 916-539-1982

Second Highest Selling Bull in Churchill Cattle’s 2023 Bull Sale. 
Multi-trait Excellence!  This Superstar out of 7098 has it all!

Tremendous looks, an unbelievable EPD graph, homozygous polled and parents among the most popular in the breed right now. He was born small and raised on a 2-year old Recip. He is moderate like Long Haul with a huge rear end, excellent length and super shape. His Sire is getting low on semen and there’s no reason this guy can’t take his place. Top 10% in 12 traits.   


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H PG ENTICE 2349 ET

Registration #: 44369899
DOB: 01/18/2022
Sire: UPS ENTICE 9365 ET
Dam: H FHF ZOEY 8418 ET

The spring of 2023 we were on the hunt for a horned bull with an outcross pedigree for our L1 based horned females.  2349 checks all the boxes we were looking to fill:  pigment, extra muscle and shape, superior footed and a pedigree that would be consistent with our polled pedigree cows.  He just came off a group of cows this summer and looks phenomenal.


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GENOA'S BONANZA 11051

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Registration #: 43174342
DOB: 02/21/2011
Sire: EF Beef SCHU-LAR Proficient N093
Dam: Hyalite 22S Lass 876
Semen: $25/Straw
To Purchase Semen, Contact: Chris Beck (618-367-5397) or Bob Coker (916-539-1987)

Co-owned with ABS Global & Rausch Herefords, he's our go-to heifer bull. Bonanza brings forth cattle that read with moderation of size, a low-maintenance build and extreme marbling capabilities. He was utilized both in the Olsen and Simplot sire testing programs.


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CL 1 DOMINO 942G

Registration #: 44010158
DOB: 01/11/2019
Sire: CL 1 Domino 7131E 1ET
Dam: CL 1 Dominette 664D 1ET

This stellar 7131E son has the phenotype and numbers of a great bull! Plenty of muscle from front to back and a solid EPD panel that ranks him in the top 10% or better in 9 traits. His scan data is outstanding and his pedigree carries a ton of maternal excellence! First 457 calves ratio:  BW 100.4, WW 100.6, YW 100.5, IMF 109.6

Jointly owned with Churchill Cattle Co., Stuber Ranch, Van Newkirk Herefords and Cooper Herefords.

For semen package information, contact Chris Beck, Ranch Manager at 618-367-5397 or Bob Coker at 916-539-1987.


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Churchill High Noon 1100J

Registration #: 44267813
DOB: 01/28/2021
Sire: Churchill High Noon 8339F ET
Dam: Churchill Lady 7181E

1100J was purchased from Churchill Cattle Co at their 2022 Bull Sale. We are eager to see the results as we add his outstanding pedigree to our herd.  Here’s what Churchill Cattle had to say about him:

PERFORMANCE WITH #S IN THE TOP 5%!

A long bodied, thick backed, high performance bull with a lot of carcass.  His sire is one of the best bulls you can find and his dam is pretty ideal.  He ranks in the top 5% for WW, YW, Fertility, Milk, CW, Ribeye and all the profit indexes!


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AI Sires - Polled


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H Flash 0708 ET

Registration #: 44233202
DOB: September 1, 2020
Sire: TH FRONTIER 174E
Dam: ABC MS 100W BLAZE 4015

Dark red and short marked stout calving ease son of TH Frontier out of a Trust 100W daughter.  There is an incredible set of embryo calves sired by Flash out of 5047 in our pasture this summer.


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Loewen Genesis G16

Registration #: 43987463
DOB: 1/17/2019
Sire: NJW 79Z Z311 ENDURE 173D ET
Dam: LOEWEN 77 48 MISS 344N 4RB42ET


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H THOMAS COUNTY 1443 ET

Registration #: 44257454
DOB: 1/27/2021
Sire: EFBEEF RESOLUTE CEO
Dam: H MS EXCEL 7945 ET


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Churchill Kingdom 128J ET

Registration #: 44267937
DOB: 1/12/2021
Sire: DM ALL AROUND 904G ET
Dam: BR VALIDATED B413 6035 7098


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Innisfail WHR X651/723 4013 ET

Registration #: 43541960
DOB: September 10, 2014
Sire: EFBEEF TFL U208 TESTED X651 ET
Dam: INNISFAIL P230 T723


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NJW 79Z Z311 Endure 173D ET

Registration #: 43722088
DOB: February 22, 2016
Sire: KCF BENNETT ENCORE Z311 ET
Dam: BW 91H 100W RITA 79Z ET


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AI Sires - Horned


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Churchill High Noon 8339 ET

Registration #: 44000066
DOB: 8/12/2018
Sire: CHURCHILL GRIT 6244D ET
Dam: H FHF 9116 RITA 11D ET

8339 is stacked with great cow families and is an outcross to a lot of modern horned genetics.  In his first calf crop here at Genoa he hit it out of the park.  His sons are stout, packed full of muscle, have great dispositions, good footed, short marked and packed with Rib Eye Area.  The replacements we retain sired by High Noon are the right kind:  soft middled, easy keeping, big hipped and seem to be really fertile at this stage of their production.


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C CJC BELLE HEIR ET


Registration #: 43889959 
DOB: 01/12/2018
Sire: BR Belle Air 6011
Dam: C CJC 89T Miss Miles 4264 ET

Belle Heir has the extra dark pigment and dark red color that are demanded in today’s industry. He is siring good footed, structurally sound cattle with value added carcass traits - big BW to YW spread. He possesses 14 traits in the top 20% of the breed. We believe his best asset will be his daughters in production.

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BR BELLE AIR 6011

Registration #: 43724674
DOB: 02/03/2016
Sire: Bar S LHF 028 240
Dam: BR Belle 4082 ET

Supreme Champion Hereford Bull 2017 NWSS, as a calf. Belle Air is one of the most exciting young sires to hit the Hereford breed. He's full pigmented, red to the ground, outstanding quality and power - all complimented by a superb EPD profile. Multiply-owned and used heavily in our ET program.


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CL 1 DOMINO 710E 1ET

Registration #: 43800218
DOB: 01/07/2017
Sire: CL 1 Domino 215Z
Dam: HH Miss Advance 9119W

710E fits the demands of the beef industry and exhibits the combination of calving ease, performance, maternal and carcass merit. Females are some of the best uddered cows on the ranch.


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Reference Sires


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JDH AH PROMINENT 21G ET

Registration #: 44014204
DOB: 01/24/2019
Sire: JDH 11B Stud 3134 63E
Dam: JDH AH MS 34X Victor 33Z45C ET

21G was our favorite of the 3 flush brothers that averaged $27,000 at the National Hereford and Delaney sales in 2020. He is moderate framed with powerful rear quarter, tight sheath, smooth shoulder, stout and expressive top line and attractive through his front 1/3. We will use his outcross pedigree to complement our Leader and 10Y females.


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NJW LONG HAUL 36E ET

Registration #: 43829326
DOB: 02/02/2017
Sire: Churchill Sensation 028X
Dam: NJW 79Z 10W Rita 11B

Long Haul is used for his carcass traits, calving ease and time-tested pedigree. His progeny are moderate, bold ribbed, thick, extremely good footed and females should have udder quality second to none. Progeny sired by Long Haul will sell in our 2021 sale.


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NJW 73S 980 HUTTON 109Z ET

Registration #: 43311893
DOB: 02/24/2012
Sire: CRR Helton 980
Dam: NJW P606 72N Daydream 73S

When we were in search of a horned bull with an outcross pedigree that sired big-bodied, athletic, massively shaped cattle with a great look and highly maternal – it was easy to choose Hutton.


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UPS SENSATION 2296 ET

Registration #: 43311175
DOB: 04/11/2012
Sire: Churchill Sensation 028X
Dam: UPS JT Miss Neon 7811 1ET


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NJW 73S W18 HOMETOWN 10Y ET

Registration #: 43214853
DOB: 02/03/2011
Sire: SHF Wonder M326 W18 ET
Dam: NJW P606 72N Daydream 73S


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CHURCHILL SENSATION 028X

Registration #: 43092364
DOB: 01/14/2010
Sire: UPS Domino 3027
Dam: Churchill Lady 7202T ET


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MSU TCF REVOLUTION 4R

Registration #: 42593689
DOB: 01/04/2005
Sire: Feltons Legend 242
Dam: MSU TCF Rachael ET 54N


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UPS DOMINO 3027

Registration #: 42426386
DOB: 03/08/2003
Sire: CL 1 Domino 9126J 1ET
Dam: UPS Miss Diamond 1353


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CJH HARLAND 408

Registration #: 42536808
DOB: 01/20/2004
Sire: HH Advance 9005J
Dam: CJH L1 Dominette 0064


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Location


640 Genoa Lane
Minden, NV 89423

Contact Us


info@genoalivestock.com

Office:
775-782-3336 

Bob Coker, Owner: 
916-539-1987

Chris Beck, Ranch Manager: 
618-367-5397

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